Did you know that blogging is one of the best things you can do for the SEO health of your small business website? It’s a way to signal both to website visitors and to search engines like Google that your small business is alive and well.
In episode 008 of the Website Wednesday podcast, Liz walks you through why and how you can improve your small business website by blogging – even if you don’t think you have anything to blog about or anyone to read it.
It’s true that blogging can be time consuming… although with time and practice you will get better and faster. However, your time investment can really start to pay off when Google takes notice that you are releasing high quality content on a consistent basis that users enjoy consuming.
- Blog consistently – consistency is key when it comes to blogging having a positive impact on your SEO.
- Text content is still the most valuable (although video is also highly valuable). Google (and other search engines) use the text on your webpages, including your blog, to understand what your website is about.
- You OWN and have control over your blog content in a way that you don’t with content you create and share on social media and blog content has a much longer shelf life than social media content.
Resources & Tools
Site Club 2023 – Interested in learning more about blogging for your small business and how to build a stronger website? Join Liz inside Site Club and learn to build a better website for your small business. This 12-module, year-long course will help you make the website you have right now better. Doors for 2023 open on November 23rd and you can take $100 off joining the Website Wednesday email list!
The Website Workshop – Waco, Texas January 16-19
Do you prefer in-person, hands-on learning? Join Liz for the upcoming Website Workshop in Waco, Texas. Not only will you learn how to make your website better… you’ll actually take the time to make it better while you’re at the workshop. This “working” workshop is for female entrepreneurs who want to make the small business websites they have right now better!
Why Blogging is So Good for Your Small Business Website
November 17, 2022