As a small business entrepreneur, your website needs to be LOUD and CLEAR about who you are, what you offer and how you can make life better for your customers. Monday night my daughter had a 4-H meeting and it rained so hard on the metal building at our local fairgrounds the little voices of our club’s members were totally drowned out.
I’m not complaining! I’m so grateful for the much needed rain… but it was really frustrating to not be able to hear and understand what was being said. The only thing loud and clear was the sound of the rain pounding the roof.
The parents in the back kept encouraging the members to “speak up a bit” and “repeat that louder, please!”
At one point, my daughter Lily almost signed up to chair the largest project of the year… luckily I caught that part and was able to whisper in her ear (loud enough for her to hear and clear enough she knew I wasn’t kidding) – “not this year darlin’.”
It got me thinking about how frustrating it is when things aren’t LOUD and CLEAR… and that same idea is true for your small business website.
So, I have a challenge for you. Ready? Let’s go.
The LOUD & CLEAR Challenge
#1. Look at your homepage from top to bottom (header to footer) and ask yourself this question, “am I being loud enough and crystal clear about who I am?”
If the answer is “no” – start making some notes (and plans) on how you can clarify to your website visitors WHO YOU ARE.
#2. Now, still looking at your homepage, ask yourself this question, “am I being loud enough and crystal clear about the product(s) or service(s) that I offer?”
If the answer is “no” – write down a simple list of what you offer. It doesn’t need to be complicated. Just a simple list of the “high-level” view of your products and/or services.
#3. Finally, (still looking at your homepage), ask yourself this question, “am I being LOUD enough and crystal CLEAR about how I can make life for my customer better?”
If the answer is “no” – write down a list of 3-6 benefits your customers can expect to experience when they buy from you.
If you answered “yes” to steps #1 – #3, you’re rocking it out! If you didn’t, now you’ve got some work to do.
And you know what… I’m going to do it too. Just because I’m a website designer, doesn’t mean I always get it right on my own site. Sometimes the peddlers children have no shoes, am I right? So I’m challenging myself just as much as I’m challenging you.
You’ve got this! Go and make your website fresh!!
Looking for some more actionable ways to make your website better? Check out this post on How to Create Visual Consistency on Your Website.