Setting goals is key if you want to see progress in your small business. Will you hit every goal, probably not? But if you make goals that are measurable, timely and realistic, you’ll be setting up your small business for success. Setting website goals is no different than setting any other type of goal for your small business. Many small business entrepreneurs feel intimidated when it comes to building and managing the website(s) for their small business. The good news is that it is now easier than ever before to build, customize and manage your own small business website even if you have zero website experience!
There are so many platforms with great templates you can use as a jumping off point to build a great website for your small business.
Regardless of what industry your small business is in, a good website is a good website. No matter what platform your site is on, there are some elements that extend beyond platform, style and industry. Setting goals to help you in the following four areas will help you set up your website for success in the coming year.
Goal #1: Utilize Google Analytics
I’ve said it before, but I’ll keep saying it over and over. Google Analytics is one of the most valuable tools available to small business entrepreneurs… and it’s FREE. That’s right friend. All it costs you is your time to set it up and keep coming back to it to review your numbers.
The famous business consultant Peter Drucker said, “You can’t improve what you don’t measure.” Tracking your website’s analytics will help you make informed decisions about the type of content you create, where you market your business online and where your traffic comes from.
Setting up your Google Analytics account is easy and I recommend that once you set it up, you walk away for at least 30 days before coming back to review data. It takes awhile for you to be able to identify trends and letting the tracker run for a month will allow you to have a better data set to review initially.
Need more help? Check out this post!
Goal #2: Add Terms and Conditions
If you don’t already have Terms and Conditions on your website, now’s a good time to make it a priority. Having clear and updated Terms and Conditions protects your small business and makes clear how your website can be used and the process for dealing with issues that might arise.
I currently use Termly.io for my Terms and Conditions. It took less than 20 minutes to set up and I currently use the free version. There are paid versions that give you a little more flexibility in how you display your terms and conditions content.
Goal #3: Improve Content for SEO
Search Engine Optimization is a LONG game. The efforts you make today won’t pay off for awhile. But by making consistent and correct efforts, you can improve the SEO of your website. Start by reviewing existing content and determining what keywords you will use repeatedly on your website.
A great tool for determining keywords is UberSuggest.com. This super useful and easy-to-use tool can be used free several times and then you can choose from a monthly or a lifetime subscription. If you plan to make SEO a key aspect of your small business website’s success, then purchasing the lifetime subscription is well worth it. But try it out FREE first friend!
Goal #4: Educate Yourself
It can be easy to get overwhelmed and decide that outsourcing your website is the right choice. And you might be right. That might be the best choice for your small business. But even if you have no plans to ever actually build and maintain your website on your own, it is still key to educate yourself.
While you might not have full control or day-to-day management over single aspect of your business, you still need to maintain access and understand the big picture of how each aspect fits together. The same is true of your website. Don’t hand off the keys to your website kingdom to a designer who may or may not understand your small business and who might or might not be available when you need changes made.
The best part (like I mentioned at the beginning of this post) is that website platforms have come a long long way. Now you don’t need to know any code to successfully build your own website. Does it help? Sure. But it’s just not a necessity anymore.
And if you really want to educate yourself? Join me for my 2022 Site Club! Site Club is a year-long course designed to help small business entrepreneurs learn to build and maintain better websites. Registration is $150 for the year, but if you sign up before 12/31/2021 you can get it for 50% off! That’s right! A whole year of website instruction for just $75.
Over the course of the year, we’ll dive into the following small business website topics:
- Creating a Plan & Purpose for Your Website.
- Building a Better Homepage
- Make Your Website Engaging
- Creating Your “Web Stack”
- Blogging for Your Business
- Search Engine Optimization
- Thinking & Designing Mobile First
- Layout Design
- Website Security
- Website Accessibility
- Starting New: Building a New Site
- Getting Your Assets Organized
Visit siteclub.britelime.co to learn more and register!