I started the process of creating the Website Wednesday podcast last spring. I recorded the first batch of episodes over the summer and it has taken me until now to be ready to launch the podcast.
Who knew it would be such a long process?
I’m so excited to actually have the podcast launch and to be able to help other small business entrepreneurs learn to build better websites for their small businesses.
What’s in This Episode of the Website Wednesday Podcast?
In this first episode, I’m going to encourage you to build and maintain your own small business website – so you’re never left without holding the keys to one of your small businesses most valuable assets.
It can be very tempting to “hire out” your website to a designer and in some cases that is the best choice for your small business. But that doesn’t mean you shouldn’t know how to make needed updates without the help of a designer. And you should always have access to your small business website, always.
Even if you think you’re not “techy,” it’s time to take back control of your website and never be left without a way to make updates and changes again.
#1. Don’t give away access to your website without the ability to access it yourself!
#2. If you’re going to hire a website designer, only hire someone you trust.
#3. Website building has become easier as technology has improved – you can design a website without knowing a single line of code.
Links & Resources
To learn more about host Liz Langford-Cobo visit britelime.co/about
Rate & Review the Website Wednesday podcast on Apple Podcasts
Episode Original Publish Date
Wednesday, October 12, 2022
Liz at britelime
You wouldn’t give away the keys to your house with no way to get inside. And you shouldn’t give away the keys to your website either. Even if you don’t think you’re techie. Welcome to the Website Wednesday podcast. I’m your host, Liz Langford-Cobo of britelime Creative. I’m a website template designer and coach focused on teaching farmers, ranchers and rural entrepreneurs how to build better websites for their small businesses. Every day, you work hard and your small business, your website should work hard to in each 15 minutes or less episode, I’ll teach you a tip, trick or element of website design, management or growth. So whether you’re on the tractor, fixing fence, or folding laundry, this episode is designed to help you make your small business website better. Let’s get to it friend.
In this episode, I’m going to try and convince you why I think you should build and maintain your own small business website. Even if you don’t think you’re techy. Now I get that websites can feel very overwhelming, especially if you’re not familiar with them. Or if you have had a frustrating experience with them. The good news friend is that website building platforms are getting easier and easier to use. They are moving more and more to a drag and drop style of design and editing, which makes it a lot easier on you, the small business entrepreneur to design and build your own website. Now, I’m not suggesting that you start from scratch. If you are a graphic designer, if you have website design experience, absolutely go for it start from scratch. What I’m suggesting for most small business entrepreneurs is that you choose a template that fits your small business well, and then you modify and customize that template so that it fits your small business. You don’t want to have a cookie cutter site that looks like everyone else’s site. You want to have something that is unique and special and absolutely on brand for your small business. But you don’t need to work with a website designer to get that. Now there was a time when I would totally have disagreed with the advice I’m giving you now, when I was focused on building websites for small businesses and not creating templates, I really did feel like most small business owners should probably hire a website designer, like me to build them a small business website. But the reality is hiring a website designer costs you money takes time can be really difficult to find someone that fits you that gets you that understands your business, especially as a farmer rancher or rural small town entrepreneur, there aren’t a lot of website designers focused on meeting your needs and understanding your small business. But what really changed my mind on this was something that my friend Mary of Five Marys Farms told me.
One day, Mary told me a story about a friend of hers, who had built out an entire website, using a website designer, really, really loved it. It was functional, it was great. And then the website designer stopped getting back to this person, they stopped responding to emails, they stopped responding to phone calls. And to be honest, I can’t remember exactly what happened except that this particular entrepreneur had spent thousands of dollars to build out a site and had nothing she had put all of her eggs into this web designers basket, she had handed over the keys to her website kingdom and she couldn’t get back in. And it really hit me as Mary was telling me this story, that it’s true. Small business entrepreneurs like you should hold on to the keys to your website, you should know how to update your website, you should know how to go in and make changes to specials and products and services that you offer. Does it mean that you absolutely have to design your website yourself? No, you can hire someone and there are incredible designers out there. But I think it is worth trying to start with a great template, a template that has good bones and then work on customizing it to make it your own.
No one understands your small business the way that you do and no one knows how to talk to your ideal target customer the way that you do so. I think that it is worth exploring and taking a little bit of time to invest in learning how to build your own website. That’s why I started this podcast to help you through the Website Wednesday podcast to give you the tools that you need to build a better website for your small business. Now, do I think you need to start from scratch and build a totally different website than the one you have today? I don’t know. I’ve not seen your website. But more than likely, my answer is going to be no, you can make the website you have right now. Better, you don’t have to start over. Can you start over? Absolutely. Is it helpful to start over sometimes? Sure. But you can learn to make the website you have right now. That are there’s probably three or four things you could go and do right now, without a lot of additional help without a big learning curve, things that you could go and do to your website, that would make it better.
Entrepreneurship is awesome, but it isn’t easy. It can be lonely and frustrating to be a one woman show. Trust me. I know, if you could use a daily dose of encouragement, inspiration and motivation to get things done in your small business, you should join my friend Mary of Five Marys Farms, and M5 Entrepreneurs inside the M5 Entrepreneurs Get it Done Club for just $9 a month, you’ll receive a daily weekday check in text from Mary from action steps to help you achieve your goals. Two reminders to enjoy your daily wins. The Get It Done Club is a great way to add a little motivation to every work day. To sign up for the M5 Get it Done Club and to learn more about M5 Entrepreneurs visit britelime.co/friends and click on the Get It Done Club link, we can all use a little motivation to keep going and get it done.
In upcoming episodes, I’m going to walk you through ways that you can make your website better, we’re going to talk about things like choosing your domain name, choosing the platform that you build your website on integrating e commerce, deciding who your target customer is and how to talk to them.
And if you consider yourself to not be a techy person, this could all sound a little bit overwhelming. But I’m here to simplify it to break it down into smaller pieces for you. And to help you to really gain control over your small business website. You do hard things in your small business every single day. And I like to joke that learning to build your own small business website is not backing up a trailer heart. It’s not pulling a calf in a snowstorm. It’s not keeping goats in a pen. It’s not sorting pears with your dad, it’s just not as hard as we often let ourselves believe it is. Now are there some people who are better off to go hire a designer to do it for them? Absolutely. If you’re at a point in your small business, where it would be advantageous for you to go and do other proactive elements of your business that nobody else can do for you, then I think you should probably consider handing your website off to someone that you know and trust, I wouldn’t choose a random person on the internet, I would definitely go with a personal recommendation, someone that you know, personally or someone who has worked with a friend or a colleague that you know, personally, having that personal connection will really make a difference when you get into the difficult days of web design and the difficult decisions you have to make. And you want to make sure that no matter who you hire to design or maintain your website for you, if you do decide that handing this off to someone else is the right thing to do. You want to make sure that you always still have the keys to get back in. If your web designer falls off a horse tomorrow and can’t talk to you on the phone anymore. You need to be able to know how to access your website. Where is it hosted? What platform is it built on? What are the user names and passwords to access it? It’s so key that you have access and control over those elements of your site. Because your website really is a living, breathing asset in your small business. And if you’re not treating it that way, it’s time to shift your mindset and really start to think of this as an asset in your small business.
Are you ready to build a better homepage for your website? Check out my free on demand webinar, Build a Better Homepage for your rural small business. In this free one hour webinar, I’ll teach you ways to create more engaging content for your homepage, how to improve user experience, and how to start converting your website visitors into paying customers. This webinar is video based, but you can absolutely hit play, put it in the pocket of your overalls and get back to fixing fence. That way my friend Nicole from Wilson Family Farms did to watch the build a better home page webinar and find other resources to help you improve your small business website, visit britelime.co forward slash learn.
Having the ability to update and maintain your website not only will save you time and frustration, it can also save you money. Generally website designers are going to charge you by the hour or by the project to make updates to your site. So taking back that control, and actually being the website designer or website maintainer in your small business can save you money. And we can all use our resources in other aspects of our small business, I know that you’ve got something you can spend that money on.
Speaking of money, I think it’s really important that you consider that while your website is an asset, it does have expenses that are going to go along with it. That’s just how it works. And so you want to make sure that you are really thinking about what you’re spending on your website. And are you seeing a return on your investment? Are you on the right platform? Are you using the right e-commerce integration in order to deliver the best experience for your customers and to do the best that you can for your small business. In upcoming episodes, we’ll talk through e-commerce and different integrations that you can utilize on your website. And that’s all about your web stack. So we’ll have an upcoming episode all about website stacks, and what they are, what goes into them and how to find that perfect stack just for you. So maybe I’ve convinced you that you should be your own website designer, builder, maintainer, extraordinaire, and maybe I have it. No matter what you decide for your small business. You have to choose what works best for you. But whatever you decide, make sure you always, always always have access to your website. That means that you have access to your domain name, your hosting account, the platform that your website lives on. And any integrations like e-commerce that are integrated into your site. You need to have all of that information at your fingertips rent.
That’s it for this episode of the Website Wednesday podcast. Remember, your website should work as hard as you do in your small business. For more tools, resources and to connect directly with me. Visit britelime.co and follow me on Instagram @britelimecreative.
I know you can build a better website for your farm ranch or rural small town business. All you need is a little help. See you next time friends
Download the Transcript
Why You Should Build and Maintain Your Own Website – Episode 001
October 9, 2022