ABOUT LIZ

IF I EVER WRITE MY MEMOIR,
I might just call it:
boardrooms,
ballrooms
&
barnyards
... AND MY FAVORITE OF THESE IS BARNYARDS.
hello friend

I'm liz langford-cobo. I'm a showit expert, website designer and 2nd generation cattle rancher in far northern california.

if we were together I'd offer you a cup of french press coffee or a gin & tonic with a fresh twist of lime.

I'm a bit of a "country-nerd." When I'm not driving the feed truck for my brother or feeding goats or chickens, I design Showit website templates and help small business entrepreneurs learn to build their own awesome and fresh custom Showit websites.

I also work as a marketing consultant and website designer for a small group of select clients 

I've built websites on other platforms, but exclusively offer my templates on Showit, because Showit offers the most flexibility and creative control of any website builder. 

I love small business. I love being an entrepreneur and my goal is to help other entrepreneurs in agriculture and rural areas build websites that convert visitors into customers.

CURIOUS ABOUT MY BUSINESS NAME?

THE BRITELIME STORY

Jesus, my husband, being a mom, GETTING UP EARLY, COFFEE, gin & tonics, red wine, CAMPFIRES, CLASSIC COUNTRY MUSIC, big cozy blankets, BLACK & WHITE PHOTOGRAPHS, WORKING HARD and checking things off my to-do list.

I Really Love...
A LITTLE OF THIS AND THAT...

I began my career in marketing and design in 2001 when I graduated from the University of Oregon with a degree in Journalism & Communication. During the past two decades I have been an employee and an entrepreneur. I have worked in a marketing, design and creative capacity in a variety of industries including technology, healthcare, professional wedding photography, television production and broadcast news.

fancy me
 /   REAL ME

Before moving home to my family's cattle ranch in far Northern California with my husband and daughter in 2016, we lived in the Phoenix, Arizona area for 15 years. I was part of the team at Showit when we launched Showit 5 (the awesome html web-based version of Showit) and before that I worked with MagicDust Television on a variety of projects including as the Special Parts Producer on the national reality TV show, NASCAR Angels.

COUNTRY ROADS

take me home

You might not be surprised to know that I love a little John Denver coming out of my stereo. There's a lot of wisdom baked into his songs.

If you've ever started a new business (especially in the past decade), you know it can be a little tricky to find a business name that isn't already taken in one form or another. 

When I have an idea for a new business (which actually happens with pretty alarming frequency) my first stop is usually Instagram to see if the name (or same variation of it) is available. My next stop is TESS, the Trademark Electronic Search System (part of the US Patent & Trademark Office). TESS can tell you if a business name is already trademarked and in which industry it's trademarked for... which is really important to know before you begin building a brand around a business name.

Before launching my new business, I wrote down lists of words that I liked. Words that I felt were a reflection of me and the way God made me. Bright was one of those words. Bright is defined as: (1) fullness of light, (2) promise and hope (3) happiness, (4) intelligence. But, because I wanted my business name to be inherently creative, I chose the un-Webster approved variation "brite."

The more interesting word of course in the name is "lime."  As a Christian, I am constantly asking The Lord to produce "good fruit" in me and through me. The Bible tells us that Christians will be recognized by the fruit their lives produce.  (Matthew 7:15-20)

So I thought about fruits and briteapple just didn't have the same ring, britebanana was a non-starter and britegrape, no way. But britelime? That made sense! Lime green is bright!! And, I really enjoy limes! They add a twist to food, cocktails and pies. (Psst... I LOVE key lime pie!)

And that's how britelime came to be.

TM

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I'M ALWAYS TELLING OUR DAUGHTER:
"LEARN TO BE AS COMFORTABLE IN A boardroom AND a Ballroom AS YOU ARE IN THE BARNYARD - AND YOU CAN GO ANYWHERE."

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LOVE YOU MOM.